The XFL continues to march towards their 2023 kickoff, slated for February 18th. This year, the league has made some major strides forward, in filling out staff and personnel as we approach their official launch. Today, it was announced that the XFL has hired Brian Westbrook Sr. to be their director of player engagement.
We're creating opportunities on and off the field and leading by example. Who better to educate, mentor and set players up for success than a 9-year NFL veteran, investment professional and broadcaster?
Welcome Brian Westbrook, Sr (@36Westbrook) as Director of Player Engagement.
— XFL (@XFL2023) August 31, 2022
Russ Brandon, President of the XFL, said this about Westbrook:
“Brian is an incredibly important hire for the XFL as he will be a key driver behind the League’s commitment to holistic player development…Following his impressive career in the NFL, Brian has done a phenomenal job building his brand while also committing himself to help other athletes reach their maximum potential on and off the field. We’re excited to have him on our team to create a new, unmatched opportunity for player success.”
Westbrook will play an important role for the league, per their official press release:
“In this role, Westbrook, Sr. will be responsible for all aspects of the League’s player engagement program, including developing and leading initiatives to enhance professional development in areas such as media relations, continued education, total wellness, and financial wellbeing. As a liaison between the League and its teams and players, Westbrook, Sr. will help to maintain strategic relationships with athletes and ensuring they are well supported and positioned for success.“
You can read the official press release here.
What do you think of this hire for the XFL heading towards 2023? Do you think the league will benefit from Brian Westbrook and his prior experience, such as playing in the NFL? Let us know down in the comments below, or join the conversation on Discord!
