Two days ago the XFL updated their website to display a countdown timer set to go off April 6th at 12pm ET.
A day later, Dwayne ‘The Rock’ Johnson shared a video from the XFL which shows the old logo being turned into dust. Additionally, eagle eyed fans noticed that he had also tagged AC/DC, which led fans to speculate if it was a reference to “Back in Black”.
TOMORROW we reveal the beginning of our @XFL2023’s new vision, direction & CULTURE.
The new X intersection of dreams x opportunities.
For players, fans – all of us.
I’m ready.
I know you are too.
Let’s play some football.~dj@DanyGarciaCo#RedBirdCapital#XFL2023 🏈@acdc pic.twitter.com/cmzRbF1W8T
— Dwayne Johnson (@TheRock) April 5, 2022
One thing seemed evident, the XFL was most likely going through a rebranding and would receive a new logo along with the updated look and feel.
XFL Insider and XFL Newsroom staff member Jake Henry stumbled upon the new XFL logo and hype video last night, but to his credit did not want to spoil it for the league and the fans.
Soooooooooo I did some exploring and found the new logo and a hype video. I will not spoil it though.
— Jake Henry (@stljakeh) April 5, 2022
It was inevitable that it would leak, and thanks to Seth Lessans on Twitter, we had our first look at the new XFL logo.
I’ll spoil it… #XFL pic.twitter.com/7leSL3M9fI
— Seth “Collector of Footballs” Lessans (@TujuMaster) April 5, 2022
With the logo leaked early, all eyes were on the XFL socials to see if any more information would be coming down the pike.
As the timer ran out, the league socials shared a hype video for the upcoming season with narrations from Dany Garcia and Dwayne ‘The Rock’ Johnson.
We couldn't wait for the future, so we built it ourselves. Tomorrow’s league starts today.#XFL2023 pic.twitter.com/ZGFEOe8zcp
— XFL (@XFL2023) April 6, 2022
Shortly after the XFL website was refreshed with the new branding. Although the menu has a link for a shop, upon clicking it still shows the coming soon message with the old logo.
If you were hoping to scoop up some new XFL merch today, it looks like you’ll need to wait a little longer.
It seems that this is the only news that the league is dropping for now, but with a new look and direction in the mix we expect to hear more soon.
What are your thoughts on the new XFL logo? Let us know down in the comments below or join the conversation on Discord.
