When we last looked at the active USFL trademarks we had a total of 98. While inspecting the trademarks further, you noticed a pattern; many were variations associated with different locations.
For instance, Austin alone had entries for the Outlaws, Gamblers, Renegades, Wranglers, Stallions and Outlaws.
Earlier this week the USFL opened their online shop, which featured four of the trademarked teams leading people to believe that we’ll see these franchises in the reboot. Featured on the site is the Birmingham Stallions, Philadelphia Stars, Pittsburgh Maulers and New Orleans Breakers.
The the National Spring Football League (NSFL, which owns the USFL) just recently reached a tentative agreement the Birmingham Jefferson Civic Center (BJCC) have reached a tentative agreement to bring the USFL’s inaugural season to Birmingham. With the league targeting an April 15th kickoff, that leaves roughly six months to get everything in order.
From a broadcasting perspective, it seems like things are in good order. The USFL is not only owned by FOX, but is hoping to split the games with NBC and USA. The Spring League received little exposure, but did well in the ratings considering everything involved.
Now, let’s get to the focus of the article; the latest active USFL trademarks. When we look at the latest information on Trademarkia, it seems that the newest round of trademark applications have been filed under NSFL Enterprises Co, LLC.; which have a total of 36 trademarks. This is a steep reduction from the 98 that were registered under The Spring League, LLC.
Something interesting that stands out right away are the two logos that have been filed. One is the classic, which I’m sure everyone has seen. The other… well, just look for yourself.
With the move to the National Spring Football League LLC, we’ve also seen a massive trimming of the team trademarks. As of publication we have a total of 15 team identities that are active.
One notable departure is the St. Louis Invaders, which as you can expect caused a lot of excitement when the trademarks leaked earlier this year. The Invaders made the final cut, but the city associated is that of the original league in Oakland.
As we mentioned earlier, time is running out between now and kickoff so we’d expect that these decisions have already been finalized. Expect being the keyword.
Although we don’t know the official timeline of discussions between the city of Birmingham and NSFL, we assume that they’re both working to close things out as fast as possible. Once everything is settled for the location, we think we’ll hear something official from the league in short order.
What teams would you like to see in the new USFL? Do you plan on tuning in during the 2022 season? Let us know your thoughts down in the comments below or join the conversation on Discord.