The XFL has chosen Elevate Sports Ventures to run its ticket sales for its first two years, the companies said on Wednesday.
Elevate will design and manage the database marketing and ticket sales for the XFL’s eight teams, in Dallas, Houston, Los Angeles, New York, St. Louis, Seattle, Tampa and the District of Columbia.
Financial terms of the agreement were not disclosed.
With Elevate and its partners “equally committed to our cause and with important seats at our table, we’re even more confident in our ability to launch intelligently and effectively,” said Jeffrey Pollack, XFL president and chief operating officer, in a statement.
Elevate is a joint venture of NFL team the San Francisco 49ers, Ticketmaster Entertainment LLC, Live Nation Entertainment Inc, Harris Blitzer Sports and Entertainment and the Oak View Group.
